Our Story
NATURA Was Born From a Real Pest Problem.
NATURA did not begin as a pesticide company.
It began with a real problem we had to solve.
Our founder, Jong Kyung Lee, operated a shared accommodation business in Manila, Philippines, with capacity for approximately 540 residents with 70 recycled shipping containers.
As more tenants moved in, bed bug infestations became an increasingly serious problem. What started as a pest-control issue quickly became a threat to the entire business.
For residents, bed bugs meant sleepless nights and discomfort.
For the business, they meant complaints, repeated treatment costs and the risk of losing customers.
We knew that if we could not solve the problem, the business itself could eventually fail.
WHEN EXISTING SOLUTIONS WERE NOT ENOUGH
We tried virtually every solution available to us.
Commercial insecticides.
Household pest-control products.
Professional pest-control services.
Repeated treatments.
We spent significant amounts of money trying to eliminate the infestation.
But the bed bugs kept coming back.
The experience taught us something important:
A real pest problem cannot always be solved simply by applying more pesticide.
We needed to understand the pest itself.
SO WE STARTED OUR OWN RESEARCH
Our goal is not to build one hero product. We are building a scalable pest-solution platform.
From household pest control and pet protection today, to commercial, livestock and agricultural pest solutions tomorrow.
One platform. Multiple pest problems. More environments to protect.
Built on pest behavior research, product development and real-market validation.
FROM ONE PROBLEM TO A PEST-SOLUTION PLATFORM
The original goal was never to build a consumer brand.
It was simply to solve a serious problem affecting our own residents.
But once the solution began working in real environments, we realized that millions of other households were facing similar pest problems.
That insight became NATURA.
Today, what began with bed bugs has expanded into multiple pest-control categories including:
Bed Bugs · Rodents · Fleas & Ticks · Ants · Termites · Pet Pest Protection
And our ambition continues to grow.
HOME → PET → COMMERCIAL → LIVESTOCK → AGRICULTURE
Our goal is not to build one hero product.
We are building a scalable pest-solution platform.
OUR DEVELOPMENT PHILOSOPHY
Study the Pest
Understand how pests move, hide, feed and behave.
Develop the Solution
Turn behavioral insights into practical formulations and applications.
Test Repeatedly
Evaluate performance through repeated internal testing and observation.
Validate in the Real Market
Put products into the hands of real consumers facing real pest problems.
Learn & Improve
Use consumer feedback and market data to continuously improve our solutions.
Research Pests. Discover Solutions.
MORE THAN A BED BUG BRAND
Our goal is not to build one hero product. We are building a scalable pest-solution platform.
From household pest control and pet protection today, to commercial, livestock and agricultural pest solutions tomorrow.
One platform. Multiple pest problems. More environments to protect.
Built on pest behavior research, product development and real-market validation.
